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How and why charities should focus on processing donor data

first_img  16 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis How and why charities should focus on processing donor data Advertisement AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.center_img David Murray at The Software Bureau explains why charities have a duty of care when processing their donor data.Why should charities clean their data? Because every time they reach out and communicate with their committed givers or potential donors they leave an imprint, an impression of the kind of organisation they represent. Make no mistake; charities own a brand that they have a duty to protect as much as any commercial operation.Every data owner has a duty of care to ensure that the data base they hold and the mailings they produce are relevant, accurate and cost-efficient whatever the brand, whatever the sector. And operating in one of the chief mailing sectors, charities have a particular duty to protect their brand by communicating responsibly and appropriately and have a unique duty to their beneficiaries to ensure they extract maximum value from mailing activity.And all that before you even consider the data protection act, environmental concerns, and the pressures of ensuring retention and reactivation and avoiding mailing fatigue. Considering the increasing cost of customer acquisition and retention, and the negative press coverage that direct mail has received recently, reliable and accurate data management is essential for charities and those that fail to realise this risk damaging the reputation of the whole sector.Fundamentally, data cleaning ensures data is kept up to date and flags supporters in your database or on your mailing list that absolutely should not be mailed. So, those who have died, those who no longer live at an address, or those who have opted not to receive direct mail or have an inaccurate name or mailing address should constitute an absolute industry standard list of criteria for any organization not to be mailed.At best, an inaccurate mailing can be mildly amusing or considered “junk mail” – at worst, it can be deeply insensitive and tarnish your reputation for life with a potential donor or existing donor.Another key reason to clean data is to ensure you have each supporter at an individual level with no duplicates with a correct spelled name and address. There is nothing worse than a charity sending multiple pieces of communications to a single supporter or a badly or incorrectly addressed piece – and no quicker way to turn a warm prospect into a distant memory.Without these old and/or incorrect entries, your database should work better for you, giving you a true, accurate and up-to-date “single supporter view” enabling mailings to become smaller and more focused, thus saving money and increasing the ROI. This is an intrinsic factor for charities hoping to reach new donors and communicate with existing supporters whilst at the same time having to fulfill a moral obligation to not waste existing donors’ money.Arguably, no sector is at risk of being tarred with the junk mail brush more than the charity sector, simply because no other sector is, arguably, so dependent on direct mail.Whilst it’s true that targeting is just as important for online communications, it is specifically offline mail that has come under fire. And like it or not, a large proportion of most charities incomes comes from the older generation, a group that are potentially harder to emigrate online.Latest figures show that, acquisition and retention of supporters via direct mail is still healthy – within the charity sector. In a world where environmental pressures are avalanching, the online revolution is upon us and consumers are increasingly marketing-savvy, the key target audience for many charities remains the same. A large proportion of charity donors are still more comfortable with communication they can hold in their hand – and that’s an enviable place to be for charities looking to engender long-term loyalty.But with the privilege comes a crucial responsibility – the duty to target appropriately, protect the reputations of their organisation and the sector as a whole.So clean data should be the starting point for any charity. Never have there been so many options open to all sizes of charities, with bureaux services offered not only by traditional bureaux but by printers, mailing houses and print brokers and the growth of online bureaux and software companies now empowering charities with their technology to bring data processing in house.At the end of the day if all charities follow a comprehensive data cleaning program either using one or all of the above it will mean that direct marketing will continue to thrive in the market it is still most effective for. Charities owe it to the sector, they owe it to their donors and they owe it to their beneficiaries.The Software Bureau develops and implements market-leading software that places the power of data management for direct marketing into the hands of their clients. Since the launch of flagship brand Cygnus in 2000, The Software Bureau has worked with a raft of industry companies, household name brands and some of the UK’s largest charitable organisations, implementing Cygnus and empowering them with cost-effective, responsible and secure data processing – inhouse.Widely recognised as the leading name in independent data processing, Cygnus encapsulates a full range of data preparation techniques within an accessible software package – and is essentially a ‘bureau in a box’. Since 2007, Cygnus has been updated with an Embedded Suppression module, featuring some of the UK’s most effective suppression files including MortaScreen, disConnect, USS, Xpression, GAS, TBR, BSF and MPS.Current clients include Help the Aged, Mind, Amnesty International, eSure, Direct Wines Ltd, Homeserve, Tullo Marshall Warren, Golley Slater, Response One and Howitt. Howard Lake | 20 November 2008 | News Tagged with: Individual giving Technologylast_img read more

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Bucks wins that elusive Premiership

first_imgAfter 15 seasons, 280 games and a Brownlow Medal, Nathan Buckley was missing one thing: A premiership.Nathan Buckley has dominated another code of football with his team, The Aggots, winning the Men’s D Grade Albert Park touch competition late last month.And while it wasn’t exactly an AFL premiership, Buckley and his team, The Aggots, have enjoyed taking out the major prize in the Albert Park competition.For the record, The Aggots defeated On The Cards 6-5 in the final. Former Collingwood team mate Paul Licuria, along with the AFL’s Chief Broadcasting and Commercial Officer Gillon McLachlan and his brother, TV personality Hamish, proved too strong against the team who just missed out on the minor premiership.In one of the most eagerly anticipated matches of the season, the high scoring affair lived up to expectations with both teams scoring regularly.The Aggots and On The Cards had only met once before the final, in round seven, with On The Cards winning 8-6.After the 12 round competition, the Aggots were placed fourth, only to overcome ladder leader Contexxables 8-7 in the semi final to book their place in the final.Despite only consolidating their place in the finals with one game remaining, the Aggots finished their season strongly, winning their last seven games to take the title.After losing three of their first four games, the Aggots turned things around under the guidance of Victorian Game Development Officer, Ali Tuai.The Albert Park Summer Season begins on 6 October 2008. Thanks to Ashlee Buckley and Lauren Pritchard for providing the article content.last_img read more

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a month agoPogba and Shaw make Man Utd training pitch

first_imgPogba and Shaw make Man Utd training pitchby Paul Vegasa month agoSend to a friendShare the loveManchester United midfielder Paul Pogba is likely to miss their Europa League opener against Astana.Pogba was put through his paces alone today as he continues his rehab from an ankle injury.Pogba missed United’s 1-0 win over Leicester on Saturday after picking up an knock against Southampton before the international break.He was pictured out on the training pitches at Carrington – but he was away from his team-mates with a coach as he appeared to test the injury before a decision is made on his involvement at Old Trafford on Thursday night.Luke Shaw was also separate from the group and appeared to be in the same position as Pogba after recently struggling with a hamstring injury. About the authorPaul VegasShare the loveHave your saylast_img read more

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Videos: Ole Miss Guard Stefan Moody Keeps Hitting Threes From The Midcourt Logo

first_imgStefan Moody hits a deep three.Vine/Ryan FaganLSU superstar Ben Simmons picked the wrong night to go silent, because his counterpart—Ole Miss guard Stefan Moody—is doing his best Steph Curry impression. Moody has 21 points so far tonight, with six coming on a pair of absurdly deep threes. LSU has a giant midcourt logo, but no one should be hitting these shots in a game.Stefan Moody shot from the ‘U’ at midcourt with 26 seconds left on the shot clock. And he buried it https://t.co/BV7VVkODz9— Rob Dauster (@RobDauster) January 14, 2016The next #Steph is … #Stef? This is so deep https://t.co/QJb3Vp6Y4A (Vine via @ryanfagan)— Rob Dauster (@RobDauster) January 14, 2016As if those two shots weren’t backbreaking enough, he also had a highlight reel-worthy putback slam.Stefan Moody just out here makin plays https://t.co/Rtpe4EHPqk #SCtop10— Maria Martin (@Ria_Martin) January 14, 2016Moody’s in the zone tonight, and his Rebs lead LSU, a 10 point favorite, 58-54 midway through the second half.last_img read more

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Reports: Charleston Transfer Canyon Barry Down To 7 Finalists

first_imgCanyon Barry shoots a shot.Canyon BarryCharleston graduate transfer guard Canyon Barry has cut his list to seven finalists, according to multiple reports. Charleston transfer Canyon Barry’s finalists: Cal, Florida, Kansas, Louisville, Miami, Northwestern, Ole miss.— Jeff Goodman (@GoodmanESPN) April 4, 2016Charleston transfer Canyon Barry told @CBSSports he has cut his list to Cal, Florida, Kansas, Louisville, Miami, Northwestern, and Ole Miss.— Jon Rothstein (@JonRothstein) April 4, 2016The 6-foot-6 Barry is the son of NBA Hall of Famer Rick Barry. He was averaging 19.7 points per game this season before a shoulder injury ended his season in early January. Barry has also made headlines for copying his father’s famous underhanded free throw style.last_img read more

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Michigan Unveils Some New Jordan Brand Gear

first_imgMichigan football players run under the "Go Blue" banner before a home game.ANN ARBOR, MI – SEPTEMBER 13: Quarterback Devin Gardner #98 of the Michigan Wolverines leads the team onto the field prior to the start of the game against the Miami University Redhawks at Michigan Stadium on September 13, 2014 in Ann Arbor, Michigan. the Wolverines defeated the Redhawks 34-10. (Photo by Leon Halip/Getty Images)In just over one week, Michigan will officially be making the switch from adidas to Nike. As previously reported, the Wolverines’ football and basketball teams will become the first to wear the Jumpman brand, too. This week, the school has let a few photos of some of the new gear trickle out.The M Den, the official merchandise dealer for Michigan, has posted photos of new tee shirts and shorts on Instagram. ESPN’s Darren Rovell also had some exclusive photos as well.First images of Michigan-Jordan merchandise being released today. Partnership starts 8/1 for football & basketball pic.twitter.com/8Cop0wBHhy— Darren Rovell (@darrenrovell) July 20, 2016Nike will go back to the more traditional yellow for Michigan. Here’s a comparison of adidas yellow vs Nike pic.twitter.com/KTQHQPXKMp— Darren Rovell (@darrenrovell) July 20, 2016 Michigan fans – what do you think so far?last_img read more

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Washington state governor tells British Columbians dont be daunted by Trump

first_imgVICTORIA – Washington state’s governor took aim at President Donald Trump in a speech to British Columbia’s legislature Tuesday, saying travel bans on immigrants and refugees have caused economic and moral wounds in the United States.Gov. Jay Inslee said people are questioning whether the U.S. will continue providing leadership around the world as a result of Trump’s presidency.“With everything happening in our White House in Washington, D.C., I know many nations have questioned our nation’s leadership on some very important issues and have questions whether my nation will remain a shining city on the hill,” said Inslee, who is a Democrat.Inslee drew a standing ovation when he mentioned Washington state’s decision to join a lawsuit to prevent Trump’s administration from deporting thousands of young immigrants brought to America as children and who live in the United States illegally, often referred to as “dreamers.”“They are not a danger,” he said. “They are dreamers.”Inslee is the first governor from Washington to address the legislature since 1984. He also held meetings with B.C. Premier John Horgan during his visit.In his speech, Inslee focused on fighting climate change and building stronger economic ties with B.C.“I want to assure this assembly that no matter who is in the White House, it won’t affect Washington state’s relationship with Canada or British Columbia,” he said. “It cannot stop us from moving forward on climate change.”He said people living on both sides of the border do not want to see rivers without wild salmon or the Salish Sea without orcas. Battling climate change is what today’s politicians will be remembered for a century from now, he added.Inslee’s speech did not mention the Trans Mountain pipeline expansion, which will increase oil tanker traffic on the West Coast. Prime Minister Justin Trudeau approved the project between Alberta and B.C. about a year ago.With more crude oil expected to move through waters shared by Washington state and Canada, Democratic lawmakers in the state introduced a bill to raise more money for spill prevention and response efforts.Inslee said he wants improved transportation links between Washington and B.C., including a high-speed rail route.Canada’s Pacific region and the U.S. west coast represent an economic, technological and environmental powerhouse, which could become the third largest economy in the world, he said.Inslee later urged people from British Columbia to travel to Washington state as an act of opposition to Trump’s policies.“We cannot be daunted by this particular president,” he told a news conference. “I don’t want people in B.C. for one second to think about not travelling to Washington state because they are concerned about the president of the United States. Maybe as a show of defiance you ought to come twice as often.”last_img read more

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NDPs Jagmeet Singh steps into the House of Commons making history

first_imgOTTAWA — Sporting a bright yellow turban, NDP Leader Jagmeet Singh entered the House of Commons for the first time as an MP Monday to loud cheers.Singh is the first racialized leader in the Commons in Canadian history.The leader of the New Democrats had been left out of the political theatre of question period and he wasn’t able to have an office on Parliament Hill.Singh won his new Burnaby South seat in a February byelection sparked by the departure of former NDP MP Kennedy Stewart, who ran for mayor of Vancouver.New Democrats are hoping Singh’s presence in the House of Commons will help the party turn the page on a difficult period, marked by challenges with morale and fundraising.Singh’s prolonged lack of a seat contributed to internal battles within his own caucus following his leadership win in October 2017.The Canadian Presslast_img read more

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GRAND THEATRE PRESENTS AUGUST WILSONS FENCES

first_imgAdvertisement Advertisement The Grand Theatre is pleased to bring to the Spriet Stage a contemporary classic, August Wilson’S FENCES. One of the most honoured plays in American theatre, winning the Pulitzer Prize along with Tony and Drama Desk awards for best new play, August Wilson’S FENCES will take the Spriet Stage from March 19 to April 6. The Title Sponsor is Tricar.“August Wilson’s Fences is a play that is grounded in gritty realism, while sailing into lyrical inspiration at the same time,” said Dennis Garnhum, Grand Theatre Artistic Director. “This production leaves me both uplifted and devastated – it is truly brilliant writing.”Directed by DJANET SEARS and starring NIGEL SHAWN WILLIAMS as Troy, August Wilson‘S FENCES is a play about family. Set in Pittsburgh in the 1950s, this play tells the story of a former Negro League baseball star that now supports his family by working as a trash collector. This modern classic from legendary playwright August Wilson sits at the crossroads of cultural change in America, set during the 50s and 60s Civil Rights Movement. Advertisement Twitter Login/Register With: Fences Facebook LEAVE A REPLY Cancel replyLog in to leave a comment last_img read more

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BC chief says they didnt give up rights for pipeline to be

first_imgChiefs and elected council members from several B.C. First Nations including the Haida, Gitxsan and Babine Lake, stepped up to share their support and stories of resistance against industry.Wayne Christian of the Secwepemc nation told the crowd that “legislative genocide” had been waged against Indigenous peoples for generations.Harvey Humchitt, a hereditary chief with the Heiltsuk First Nation in Bella Bella, where a barge ran aground spilling oil into the waters, said it only takes one incident to cause devastation. SMITHERS, B.C. – A Wet’suwet’en hereditary chief told a crowd of First Nation leaders gathered in Smithers, B.C., that no elected band council or Crown authority has jurisdiction over the land.Chief Na’Moks says the rights of the hereditary chiefs to the land have never been extinguished.He says the agreements signed by pipeline builder Coastal GasLink are illegitimate and the support shown by those gathered, and by many people around the world, proves the Wet’suwet’en hereditary leaders do not stand alone.last_img read more

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