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Save the Children mailshot banned

first_img About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Tagged with: Individual giving  17 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Howard Lake | 12 October 2006 | Newscenter_img A mailshot for Save the Children (SCF) has been banned by the Advertising Standards Authority (ASA) after it received complaints that it implied that children with brown eyes might die young.The mailing, designed by Proximity, comprised a leaflet and an envelope which showed the close-up of the eyes of a child of African origin and text on the front that said: If you have brown eyes, you’re more likely to die young. The same message was repeated on the back of the envelope with a close-up of the eyes of a child of Asian origin. The leaflet inside carried the message: Most children born with brown eyes are born in the world’s poorest countries, detailed the plight of children in African and Asia and asked for a donation of £3 a month.Complainants were concerned the envelope might be seen by children who did not understand the full message of the mailing and thought the text was likely to cause undue fear and distress to children. Advertisement Save the Children mailshot banned SCF said the mailing was intended to educate recipients about the numbers of children dying in pooer countries each year and it had not intended to shock or distress.last_img read more

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