from 2008 to 2009, in recent years, hit the global economic turmoil, inevitably spread to the Internet industry, but in the entire industry segments from Internet advertising is more reflects the economic storm "Aftershock" forces. Even so, as China’s macro – warming signal is becoming increasingly evident, 2010 is likely to make Internet advertising bottoming out.
from the relevant market report in January 2010, we can see that China’s economy has resumed growth. In 2009, the scale of China’s online advertising market grew by 21.2% compared with 2008, reaching 20 billion 610 million yuan. More experts predict that by 2010, in World Expo, the world cup and other large-scale activities under the stimulus, the overall size of online advertising revenue will reach 30 billion yuan. And we have long been familiar with search engines, video sites, SNS social networking sites, including industry websites and other new media collective outbreak, the traditional media advertising share has been constantly carved up, and constantly dispersed. Although 2009 large portal advertising revenue is still in a rising trend, but the relative impact of emerging media, online advertising brand share also showed a trend of decline. More experts predict that the market pattern of online advertising will face a big reshuffle".
data extracted from online advertising monitoring system iAdTracker network advertising volume in 2009, we can see that in 2009 the online advertising advertisers for various types of vertical sites on the rise, and the vertical female website attention is particularly prominent, put the cost share by 1.1 percentage points in the original rose to 2.2 percentage points. Women’s Web sites are emerging into the top ten in the hot industry, branded online advertising, and the media category, ranking ninth. And in many female websites, again with vogue and female, the advertisement of network media is most outstanding. Female users covering more than 64 million vertical fashion women website user covering over 12 million weeks ahead of the vertical fashion media week users over 5 million weeks, page views over 260 million weeks, user time spent over 1 million 400 thousand hours.
, which is a sign that today’s Internet users are becoming more and more eager for lifestyle and information, is making more and more advertisers focus on female Internet users. The advertising agency Media Vest vice president Chirs Actis "is a word of mothers to lay bare the 2010 women’s website development trend of home makers" in shopping.
female Internet users from 50.8% in 2008 to 61.5% in 2009, experts predict that by 2010, the data will continue to rise. With the continuous rise of data, female Internet users will gradually become the main force of online shopping. If there is demand, there will be a market, and the strengthening of women’s purchasing power is also constantly stimulating businesses to explore the new online shopping market, the city