health products industry is now relatively hot, if you want to open a shop like this, what needs to be prepared to do a better job? Xiao Bian introduced.
health food stores, beauty products are mainly for the crowd for women, most of these people to employees, this kind of crowd social activities more, but still often go to shopping malls, supermarkets, commercial street, fashion office; most of the day in the office, will take a little rest at noon the time to stroll around the office, may go to the supermarket at night. How to do health care products store? Weekend shopping mall. From the social activities of these people can be seen in the main activity place is super, commercial street, surrounding the office, the surrounding communities, so for health products store these people must choose the appropriate location, should also be in these areas to expand market research
choose the right product
open health care stores, 25-45 years old urban women, in their propaganda of health theory, easy to accept and trust in the traditional Chinese medicine theory, the western theory skeptical. The most urgent needs of consumers in order to freckle, acne, whitening, anti wrinkle. Price is no longer the main factor affecting the purchase, brand, efficacy and reputation is a comprehensive factor of consumers to consider buying. How to do health care products store? Beauty care market competition is intense, the concept of consumer health care is becoming more mature, rational consumption, the leading brand for the wife of oral liquid, while the capsule is rising trend. Skin care products acceptance rate of 66. 4%
develop market strategy
a, product strategy
1, efficacy selling points: freckle, wrinkle, nutrition skin (southern city); freckle, moisture, nutrition skin (northern city) packaging specifications: 15 days / boxed with a 30 day / box.
2, packaging design: reflect the high technology, high quality, " Qing " " new "; " cool " choose about 30 years old confident Chinese professional women as the image representative.
3, product support point: is the beauty of the United States for many years, the essence of the study of health experts, FDA recognized and approved by the Chinese Ministry of health, health care products store, and after more than and 10 years of international use confirmed.
4, entry point: the effect of oral and external care better, Wei Qi beauty – Beauty Lady’s partner
two, channel strategy; the use of short + wide sales channels (as little as possible in the middle of the ring recommended)