A traditional brand business has nearly a year’s time I entered the
, recently after a small meeting, the author summarizes the superiority and inferiority between traditional brand and Amoy brand, found that the two are not absolute advantages and disadvantages, is due to the different location.
relative to traditional brand Amoy brand, reputation in a louder, many consumers choose brands are used by the traditional media advertisement, it is easier to accept online products, higher awareness. So the premium will be higher. The author of the store’s gross profit margin will be higher Amoy brand, the same product, competitors may be only 20%, while the traditional brand has reached more than 35%. Therefore, it also determines the location of the Amoy brand is to take the amount of the main. For example, a explosion of from two to 12 to start selling, just two months sales reached 3000, and after the explosion of data analysis, although in sales faster, but a single product gross margin is less than 10%, is indeed very difficult. In other words, the high price of traditional brands, high gross profit margin, but the amount is relatively small, while the Amoy brand customer price slightly lower gross margin is low, the amount is relatively large.